Marketing Executive (French speaker)

Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance.

As one of the world leading providers of professional business training we deliver over 1000 training days per year globally to many of the world’s leading companies, with a training portfolio covering all regions and sectors.

We are now looking for a Marketing Executive to join our professional training team based in Cape Town office. This person will be working closely with our course development teams to further develop your given portfolio, contributing to title course development, identifying potential future trainers and pushing innovative training formats.

This is an in-person role, based in our office in Cape Town.

Key Responsibilities

• Planning and executing a direct marketing campaign for each event in your portfolio of approximately 20 annual training courses; primarily focused on email marketing to our active database of prospects over a 14-week promotional cycle.

• Exploring all other marketing channels available for the promotion of our training portfolio including but not limited to social media, content marketing and online advertising.

• Outright responsibility for creating compelling marketing copy for email campaigns, event brochures and online event pages.

• Responsible for managing and responding to all inbound marketing enquiries through to close of contract. This will involve managing active pipelines of enquiries both for short term and long term revenue generation.

• Portfolio management. Working closely with the professional training director and the course development manager to provide feedback on courses in the market, interpreting the campaign performance to drive product development.

• Particular importance is attached to evaluating statistics to enhance future results, drive course development, as well as developing and growing other business lines including in-house training.

Qualifications

• Recognized degree preferably in Marketing or a related field.

• Speaking French is a must requirement as we are looking to grow our portfolio further in the French market.

• Self-motivated, enthusiastic can-do individual with a strong entrepreneurial spirit and drive.

• Previous marketing or sales experience particularly in a B2B environment would be considered a distinct advantage.

• Willingness to adapt to a performance driven culture.

Compensation and Benefits

• Competitive base salary plus bonuses.

• Comprehensive induction training, ongoing mentoring plus continuous on-the-job training & development.

• Promotion up the ranks is achievable with consistently high performance.

• Professional work environment.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

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