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Marketing Executive (Lead Generation)

On-site
  • Cape Town, Western Cape, South Africa
Marketing

Job description

marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance.

Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Our client base is comprised of c-level executives from 98% of existing fortune 1000 companies, and are world leaders in a variety of industries, such as healthcare, legal, pharmaceutical, investments, energy, packaging etc.

We are looking for driven, enthusiastic, and passionate professionals to join our Summits division as a Marketing Executive. The Marketing Executive will be responsible for the creation and execution of marketing campaigns using direct mail and email, within budget, to promote events to senior decision-makers in major organizations throughout the region.

This is an in-person role located in our Cape Town office.

Key Responsibilities

  • To provide relevant, accurate, and current information of our potential clients, this is essential for the company’s marketing campaigns.
  • You will develop a fundamental understanding of each event.
  • Analyze and identify target client contacts based on event topic and geographic markets.
  • Grow, develop and improve client contact information by conducting internet and telephone research.
  • Build and maintain the data quality of our contacts database.
  • Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
  • Proactively contribute to the overall effectiveness of event marketing campaigns.

Qualifications

  • Fresh graduates are encouraged to apply.
  • Recognized degree or diploma in any discipline.
  • You will have a demonstrable experience in lead generation or excellent research abilities.
  • Practical marketing experience will be considered an advantage.
  • Excellent knowledge of the English language (verbal and written), competency in other languages is considered an advantage.
  • Excellent communication and interpersonal skills.
  • Willingness to adapt to a performance driven culture.
  • Must be computer literate and proficient in Microsoft Office applications.
  • Able to start immediately.

Compensation & Benefits

  • Comprehensive induction training, ongoing mentoring plus continuous on-the-job training & development.
  • Promotion up the ranks is achievable with consistently high performance.
  • Professional work environment.
  • Attractive basic salary and commission package.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

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